Job Description

IT’S NOT GOING OUT OF OUR WAY; IT IS OUR WAY!

At United Communications, we seek excellence in everything we do. We make it our mission to think ahead, make it easy, and make it personal. Every time. We’ve had the home team advantage for over 75 years, and we’re proud to serve the communities where we live, work, and play.

JOIN THE HOME TEAM

• Award-Winning Culture: 2023 & 2024 Best Places to Work
• Trusted Local Employer for over 75 Years: 4.7 Google Star Rating
• Commitment to Employee Well-Being & Satisfaction: Employee-Focused Benefit Offerings
• Top 100 Fiber-To-The-Home Leader
• 401k + Match, HSA, and more!

WHAT WE’RE OFFERING

The Digital Marketing Specialist is responsible for the successful management of the digital strategy for United Communications including digital channels such as the website, SEO/SEM, and digital advertising. The role requires a progressive-minded thinker who can connect digital to all other aspects of marketing and sales to drive positive brand exposure and customer growth. This role combines an in-depth knowledge of United’s business objectives with online strategies, within a competitive landscape, to deliver efficient and effective digital marketing recommendations and execution. This person handles the day-to-day management and execution while also developing longer-term strategies and testing optimization. This role will also coordinate with our digital agency as needed and manage special digital projects.

The ideal candidate exemplifies a mindset for excellence, milestone-generating performance, and an attitude to deliver the best customer experience of the telecommunications industry. As a company that leads the industry in customer satisfaction and network performance, our marketing team excels in being fluid and adaptive to the needs of our internal team and our customers.

ESSENTIAL DUTIES AND RESPONSIBILITIES

Duties include the following, but other duties may be assigned as required.

• Website Management
• Marketing and product messaging on the united.net website.
• Website performance monitoring and optimization.
• Ensuring website functionality to provide an optimal user experience.
• Maintaining and updating the United website, which is built on WordPress.
• Managing messaging about United’s products and services on the Middle Tennessee Electric (MTE) website.
• Implementing and optimizing eCommerce capabilities on the United website to drive customer acquisition.
• Coordinating with the third-party vendor that hosts the United website.
• Digital Advertising
• Design eye-catching ads to be utilized for digital media and other platforms as necessary.
• Manage SEM (Search Engine Marketing) and Display Advertising, including Paid Search and Display strategy and execution.
• Coordinate with third-party vendors handling a portion of United’s digital advertising.
• Manage and track the Blog program.
• Evaluate current and new third-party websites and digital platforms to better reach United’s target personas (e.g., Fiber Homes, Zillow, etc.).
• Search Engine Optimization (SEO)
• Continual search engine optimization (SEO) to position United Communications as an authority in search results.
• Posting weekly updates on the Google Business Profile.
• Ensuring the NAP (Name, Address, and Phone Number) remains consistent across all business profiles on the web, updating as necessary.
• Continuously optimizing United’s website and its performance through SEO, including regular reviews of browser caching, images sizes, meta descriptions, plug-ins, page size and speed, page redirects, keyword management including head and long-tail keywords, etc.
• General Responsibilities
• Analyze the results of all digital marketing efforts and campaigns, produce a monthly dashboard for leadership, and make recommendations for improvements.
• Develop unique strategies and build upon current strategies within the digital arena to meet or exceed objectives.
• Execute all projects to ensure they are high-quality, on-time, and cost-effective/on budget.
• Foster timeline development and monitor progress, ensuring deadlines are met.
• Build strong, trusting relationships with both internal staff and external partners, providing leadership and support during strategy, ideation, and execution
• Manage internal expectations, bringing issues and concerns to attention before they become problems, offering potential solutions, and advising on potential delivery delays.
• Work closely with other members of the Marketing team to ensure strategies are aligned.
• Proactively stay informed about marketing trends, media, and promotional plans, and provide technological solutions such as rich media, site optimization, and mobile solutions.
• Help to nurture and enrich all external perceptions of the company and grow market share.
• Assist with local community events as needed as part of the broader Marketing team, some of which may occur outside of standard business hours.

WHAT YOU BRING:

• Bachelor’s degree in Digital Marketing, Marketing, Business, or a related field.
• Intermediate to advanced expertise in Microsoft Teams and Microsoft Office Suite (Word, Excel, PowerPoint, and Outlook).
• 3+ years of experience in a B2B or B2C marketing role with experience in SEO, SEM, and digital display.
• Experience in telecommunications or ISP industry, desired.
• Intermediate to advanced WordPress skills.
• Knowledge of commonly used website and HTML development tools.
• Prior Google Analytics certification required with Google Analytics 4 (GA4) certification preferred.
• Prior Sprout Social platform experience, desired.
• Marketing certifications or training in Canva, Adobe Creative Cloud, Adobe Illustrator, desired.
• Graphic design for digital applications or video production skills, desired.
• Prior website development experience, desired.
• Up-to-date knowledge of digital best practices, strategies, digital touchpoints and latest platforms and trends.
• PC skills – requires an advanced understanding of web analytics, digital search, digital display, basic html coding, paid social, organic social media management platforms, computer hardware and software, with the ability to review and analyze reports in company systems.
• Strong written and verbal communication skills.
• Strong project management skills.
• Strong prioritization, organization, and time management skills.
• Strong relationship-building ability with a proactive, results-oriented, and resourceful approach.
• Ability to meet deadlines without compromising accuracy; excellent product quality and attention to detail.
• Demonstrated ability to work both independently and within a broader team environment.
• Valid driver’s license and acceptable driving record.

WHO WE ARE

United launched high-quality telephone service for our rural Middle Tennessee communities in 1947 and has evolved into an innovative internet service provider for consumers and businesses. Boasting the fastest internet speeds in the region as recognized by Broadband Now, United also delivers personalized user experience with local customer service, ranking as one of the industry’s best in customer satisfaction. United offers the latest technology in fiber optic, fixed wireless, and DSL internet, and was one of the first companies in Tennessee to introduce a Fiber-to-the-Home product to residential customers. United has partnered with Middle Tennessee Electric Membership Corporation to extend broadband to more residents and businesses in under-connected areas.

UNITED COMMUNICATION'S CORE VALUES:

We enrich our communities and the lives of our neighbors through reliable connections and passionate service.

• Safety – we assure the safety of everything we do.
• Service – we are responsive, informed, and easy to do business with.
• United – we communicate and collaborate.
• Integrity – we keep our promises and do the right thing even when no one is watching.
• Driven – we serve to win customers.

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